Mendocino Hat Shop Summer Sale
July 21, 1926 - A summer sale began at the Mendocino Hat Shop. The store advertised in the Mendocino Beacon, offering greatly reduced prices on their current inventory. Rose Cole opened the Mendocino Hat Shop, which featured straw and trimmed hats for ladies and children, in 1924. This business was located in the eastern part of a now-demolished building on the south side of Main Street. [...]